Do you really know and care about what drives them after their dreams?
You're not talking about just what she or he wants (we all want more money and free time) but more importantly, you need to know what their biggest afflictions points are. What's hurting them in their soul.
Figure this out, and you’ll not only be able to better create programs to help them, but your sales copy will dramatically improve as well.
Think about it—if you’re uncomfortable with technology, and once in a DIY mood you destroyed your website during a simple update, then website management becomes a huge pain point for you.
Now imagine you find a VA who not only works with WordPress, but who calmly shares examples of how to rescue client websites after such disasters.
The solution clearly addressed your biggest pain point,and you’re sold!
Talk The Language Of Your Audience And Earn Their Heart...
Learn to talk the language of your audience and discover how to articulate the best messages that you could imagine and offer them the solutions that are the true answers to their pain points or affliction areas. That's the way that you'll become the person to go. Prepare to be that person that own the total confidence of your audience.
The same is true for your potential clients. Show them you can help them avoid those pain points—or better yet, eliminate them completely—and you’ll forge an instant gratitude bond.
Now, you may already have a good idea what causes your clients suffering, but if not, you have many ways to find out.
•Talk to them. What do they most often ask or complain about?
•Listen in on forums, on social media, and other places your audience hangs out. What are they struggling with?
•Reader surveys. These can be a rich source of information in any market. Pay special attention to the words and phrases your readers use to describe their troubles.
•Keep an eye on your competition. What pain
points are they addressing?
Once you’ve uncovered your ideal clients’ biggest pain points, you’ll have a powerful tool that you can use not only in your sales copy, but it will also help define your programs and service offerings.
If you can help your clients overcome the most painful issues they face—whether it’s a lack of self-confidence or a fear of public speaking—you’ll instantly become a more valuable resource in your niche.
And when you incorporate those same pain points in your sales copy, your conversions will dramatically increase as well. As the knowledge you have about your audience oozes out of your heart with the strongest and more meaningful message you can articulate.